Retailers plan to get social this holiday season
I know, it’s not even Thanksgiving yet but retailers are gearing up in hopes that the biggest shopping season of the year will lift them out of the Great Recession doldrums. And it looks like they will be turning to social media even more this year in order to lure buyers online, according to an article by Retail Customer Experience. According to RCE, “47.1 percent of retailers surveyed will be increasing their use of social media this holiday season. More than half of retailers said they have added or improved their Facebook page (60.3 percent) and Twitter pages (58.7 percent) this year, while two-thirds (65.6 percent) have added or enhanced blogs and RSS feeds. In addition, to provide consumers with an extra incentive to start shopping, one-third of retailers (34.3 percent) say they will offer holiday deals earlier this year.” Stay tuned for a review coming later this month of the best online retail shopping experiences. Merry Tweetmas.
